The 2-in-1 activity backpack that keeps kids entertained whilst caring for their spines

  • Great value
  • Perfect for school
  • Travel friendly - airline and car
  • Lightweight, durable and ergonomic
  • FREE Yuufun pack with every bag

As seen on TV! Watch the YUUbag in action

Take the fun wherever you go from only £49!
  • “My son loves his YUUbag and takes it EVERYWHERE with him! Such a clever design, you really have thought of everything.”
    Sarah, Colchester

    5 out of 5

  • "Emily received her pink Yuu bag yesterday morning and was so excited!!! Thank you for making my little 9 year olds day. You gave us wonderful service and an excellent product, thank you."

    5 out of 5

Find out why kids and grown ups YUU
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Explore the world of YUU

YUUbag - The 2-in-1 activity backpack for busy kids on the go!

Activity Backpacks

The YUUbag on wheels!

Wheeled Backpacks

The perfect bag for lunch on the go!

Lunch Bags

Waterbottles, padlocks, wallets and much more!