Explore the world of YUU

The fun-filled activity backpack ideal for travel, play and everyday


Ergonomic durable backpacks perfect for school

School bags

The perfect bag for lunch on the go

Lunch bags

Waterbottles, padlocks, wallets and much more!

  • “My son loves his YUUbag and takes it EVERYWHERE with him! Such a clever design, you really have thought of everything.”
    Sarah, Colchester

    5 out of 5

  • "Emily received her pink Yuu bag yesterday morning and was so excited!!! Thank you for making my little 9 year olds day. You gave us wonderful service and an excellent product, thank you."

    5 out of 5

Find out why kids and grown ups YUU