The YUU story

Once upon a time…

Pic-Gill-and-kellieThere were two mums, Gill and Kellie. Frustrated by the sight of seeing young children (including our own) wearing backpacks slung low with no support, we set out on a mission. We wanted to create a bag that would be healthy for growing spines whilst also being desirable for kids. Inspired by the stresses and boredom that often presents when getting out and about or travelling with kids, we decided to design and invent our own activity bag. We wanted something that would offer comfortable support and care for children’s backs whilst offering organised storage for all their bits and bobs and a means by which to entertain kids on the go.

In 2010 the YUUbag was created – an innovative 2-in-1 activity backpack that cleverly combines a portable entertainment station with a durable, premium quality ergonomic backpack. We spent hours (okay months!) listening to what mums and kids wanted and ensured we captured all of this and more within the design of the YUUbag.

YUU and the Dragons

A little help from our friends…

In 2012 we ventured into the Dragon’s Den and received offers from all five dragons who loved our YUUbag.

Watch the winning pitch of Dragon’s Den here and see why Peter Jones and Deborah Meaden were so keen to be a part of YUU.

Loved by YUU

We love hearing from YUU. Here’s just a small selection of what some of our YUU customers have to say about our products.

  • 5 out of 5
    5 out of 5

    :

    My daughter has really enjoyed I think its fab it also helps the to keep organised so I wish I was little and had a bag like that

  • 5 out of 5
    5 out of 5

    :

    wow the bag is fab my child love it great product

  • 5 out of 5
    5 out of 5

    :

    He got his bag for his birthday and it is the coolest thing on the school bus-he has a 30 minute bus drive and I think he has all the kids on his side of the bus just going through the pockets! Its been a great buy

  • 5 out of 5
    5 out of 5

    :

    My son loves his Yuu bag, the company have gone out of thier way to make sure our bag was delivered, and replaced promptly when there was a faulty zip.

  • 5 out of 5
    5 out of 5

    :

    Great gift for my granddaughter. Saw it on tv and had it by the next day thank you

Award winning YUU

We’re very proud that our products have been recognised by a number of industry and consumer awards.  We’ve recently added two more to our collection – The Junior Design Award for best travel product for children and Loved By Parenting’s award for best travel invention.
2016 new awardsAWARDS bb-awards-logo-bronze

 

 

 

 

 

 

 

awards