The YUU story

Once upon a time…

Pic-Gill-and-kellieThere were two mums, Gill and Kellie. Frustrated by the sight of seeing young children (including our own) wearing backpacks slung low with no support, we set out on a mission. We wanted to create a bag that would be healthy for growing spines whilst also being desirable for kids. Inspired by the stresses and boredom that often presents when getting out and about or travelling with kids, we decided to design and invent our own activity bag. We wanted something that would offer comfortable support and care for children’s backs whilst offering organised storage for all their bits and bobs and a means by which to entertain kids on the go.

In 2010 the YUUbag was created – an innovative 2-in-1 activity backpack that cleverly combines a portable entertainment station with a durable, premium quality ergonomic backpack. We spent hours (okay months!) listening to what mums and kids wanted and ensured we captured all of this and more within the design of the YUUbag.

YUU and the Dragons

A little help from our friends…

In 2012 we ventured into the Dragon’s Den and received offers from all five dragons who loved our YUUbag.

Watch the winning pitch of Dragon’s Den here and see why Peter Jones and Deborah Meaden were so keen to be a part of YUU.

Loved by YUU

We love hearing from YUU. Here’s just a small selection of what some of our YUU customers have to say about our products.

  • 5 out of 5
    5 out of 5

    :

    What a difference! Thank-you, thank-you, thank-you! Having suffered from serious back pains since having two gorgeous children (who I love dearly but have ruined my back!) I have been searching for a rucksack that won’t make me wince when putting on the weight of a laptop, daybook and added paraphernalia every woman carries around. I have found my utopia in my new black YUU bag (grown up school bag). I am UTTERLY amazed at the difference it’s made already and am telling everyone I know! It nestles beautifully into the small of your back, as though it’s part of you. And seems to support your back despite carrying the same weight. Must be that ergonomic design! I honestly can’t recommend YUU rucksacks highly enough. Thank-you!

  • 5 out of 5
    5 out of 5

    :

    What a difference! Thank-you, thank-you, thank-you! Having suffered from serious back pains since having two gorgeous children (who I love dearly but have ruined my back!) I have been searching for a rucksack that won’t make me wince when putting on the weight of a laptop, daybook and added paraphernalia every woman carries around. I have found my utopia in my new black YUU bag (grown up school bag). I am UTTERLY amazed at the difference it’s made already and am telling everyone I know! It nestles beautifully into the small of your back, as though it’s part of you. And seems to support your back despite carrying the same weight. Must be that ergonomic design! I honestly can’t recommend YUU rucksacks highly enough. Thank-you!

  • 5 out of 5
    5 out of 5

    :

    Bought for a Xmas prescent for my grandson ,looks so sturdy and a lovely bag

  • 5 out of 5
    5 out of 5

    (verified owner):

    Brilliant. Second one I have bought for my daughters. Buying another for youngest son when he is a little older.

  • 5 out of 5
    5 out of 5

    (verified owner):

    My daughter Milly asked for so long for this Yuubag. When she received it she declared it the best present ever. I have to agree! She takes it everywhere and it is beautifully made. I wish I had had something like this when I was her age

Award winning YUU

We’re very proud that our products have been recognised by a number of industry and consumer awards.  We’ve recently added two more to our collection – The Junior Design Award for best travel product for children and Loved By Parenting’s award for best travel invention.
2016 new awardsAWARDS bb-awards-logo-bronze

 

 

 

 

 

 

 

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