The YUU story
Once upon a time…
There were two mums, Gill and Kellie. Frustrated by the sight of seeing young children (including our own) wearing backpacks slung low with no support, we set out on a mission. We wanted to create a bag that would be healthy for growing spines whilst also being desirable for kids. Inspired by the stresses and boredom that often presents when getting out and about or travelling with kids, we decided to design and invent our own activity bag. We wanted something that would offer comfortable support and care for children’s backs whilst offering organised storage for all their bits and bobs and a means by which to entertain kids on the go.
In 2010 the YUUbag was created – an innovative 2-in-1 activity backpack that cleverly combines a portable entertainment station with a durable, premium quality ergonomic backpack. We spent hours (okay months!) listening to what mums and kids wanted and ensured we captured all of this and more within the design of the YUUbag.
YUU and the Dragons
A little help from our friends…
In 2012 we ventured into the Dragon’s Den and received offers from all five dragons who loved our YUUbag.
Watch the winning pitch of Dragon’s Den here and see why Peter Jones and Deborah Meaden were so keen to be a part of YUU.
Loved by YUU
We love hearing from YUU. Here’s just a small selection of what some of our YUU customers have to say about our products.
Award winning YUU
We’re very proud that our products have been recognised by a number of industry and consumer awards. We’ve recently added two more to our collection – The Junior Design Award for best travel product for children and Loved By Parenting’s award for best travel invention.