Designed by YUU BLUU

5.00 out of 5 based on 5 customer ratings
(6 customer reviews)

£49.99 £39.99

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The new Designed by YUU BLUU YUUbag – personalisation meets pop up play in a fun-filled pack! Create, stick, remove and re-apply to design your very own YUUbag again…and again!

✔ Over 200 re-usable stickers – design your own YUUbag

Fold down desk – perfect for on-the-go play

Multiple pockets and compartments (including a secret one…sssshhh) – room for all their kit and caboodle

Funpack featuring activities, stationary and much more!

Travel friendly design – attaches to car seats and cabin-sized

Ergonomically designed for maximum comfort and support

Perfect for holidays, days out, school and sleepovers. Simply unzip the fun for hours of entertainment for kids (and peace and quiet for YUU!)

Free next working day delivery on orders over £50 placed by 3pm

Superior Storage

  • 12 pockets and compartments are brilliantly incorporated into a YUUbag meaning there’s a handy place for all their favourite things from stationary to books, games and devices and much more
  • There’s even a secret compartment for keeping something special hidden….ssshhh, don’t tell anyone!
  • With it’s 26 litre capacity the YUUbag is very roomy making it ideal for longer trips and holidays

Grab ‘n’ go fun

  • FREE YUUfun pack containing a YUUdoodle activity pad, dry wipe board and re-writable marker pen, colour pencils and a desk card to personalise
  • Fold-down desk allows kids to draw, write and play games when on the move keeping boredom at bay
  • There’s a cleverly integrated whistle in the chest strap which is ideal for games in the park as well as ensuring the bag is correctly worn

Protective ergonomic design

  • The EVA foam shell allows for even weight distribution and maximum support for young, growing spines. The shell also benefits from of a foam support panel on the rear to allow the YUUbag to sit securely.
  • The foam back panel allows the bag to sit securely and evenly
  • Adjustable shoulder straps ensure the bag is correctly sized and positioned just for YUU
  • Wide and padded straps help fit the YUUbag securely and comfortably providing good support for your child’s back
  • Chest fastening to ensure bag is worn to aid even weight distribution

Inbuilt safety

  • Reflectivity on both the front and the back of the bag ensure enhanced nighttime visibility
  • The integrated whistle provides an extra safety feature for drawing attention

Travel friendly

  • The YUUbag is designed to fit in aeroplane cabins meaning the fun doesn’t need to stop on those long journeys*
  • The chest straps can also fasten to car seats providing on-the-go entertainment in the car
  • The ridged base means the YUUbag stands independently helping to keep everything neatly stored
  • The grab-and-go handle makes leaving the house a breeze!

Quality Guarantee

  • We make high quality, durable and reliable bags that are designed to last.
  • Every aspect of the YUU range is tested to ensure superior performance with each function undergoing rigorous lab testing pre and post manufacture. The highest standards of quality are as important to us as they are to our customers.


* airline hand luggage allowances can vary so we recommend checking with your airline before you fly


age range

6 – 12 years


bright blue


H34cm x W35.5cm x D22cm


approx 26 litres

technical standards

Every aspect is tested to check that we are giving our customers the highest quality.

6 reviews for Designed by YUU BLUU

  1. 5 out of 5
    Rated 5 out of 5


    Third purchase of a Yuu Bag. Love these and so do kids!

  2. 5 out of 5
    Rated 5 out of 5


    Thans for help with purchase. Colour was perfect and Charlotte was screaming with excitement!!!

  3. 5 out of 5
    Rated 5 out of 5


    Very happy

  4. :

    Recommended. Will be using on holiday

  5. 5 out of 5
    Rated 5 out of 5


    Brilliant. Can you do one for adults please!

  6. 5 out of 5
    Rated 5 out of 5


    End of school gift for my 7 year old son for holiday. Great bag, he loves fold down desk and funpack!

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