£42.00 £33.60

Multi buy offer – buying 2 or more? Save further 10% using code moreyuu at checkout

Designed by YUU – limited edition – design your own YUUbag!


Create your own style with this special edition YUUbag.  With over 100 stickers included you can now create your own YUUnique design – simply stick on, peel off, re-apply….over and over!

A world away from a regular backpack, the YUUbag cleverly combines a fun portable entertainment station with a durable, premium quality backpack with pockets galore for all your kid’s kit and caboodle.

With a YUUbag you can take the fun wherever you go…

  • Loads of pockets for all your favourite things
  • Fun at your fingertips for your out and about adventures
  • Travel friendly making car, train and plane journeys fly by
  • Ergonomically designed to be comfy and look after your back

Be YUUnique.  Be YUU!


Free next working day delivery on orders over £50 placed by 3pm

Superior Storage

  • 12 pockets and compartments are brilliantly incorporated into a YUUbag meaning there’s a handy place for all their favourite things from stationary to books, games and devices and much more
  • There’s even a secret compartment for keeping something special hidden….ssshhh, don’t tell anyone!
  • With it’s 26 litre capacity the YUUbag is very roomy making it ideal for longer trips and holidays

Grab ‘n’ go fun

  • FREE YUUfun pack containing a YUUdoodle activity pad, dry wipe board and re-writable marker pen, colour pencils and a desk card to personalise
  • Fold-down desk allows kids to draw, write and play games when on the move keeping boredom at bay
  • There’s a cleverly integrated whistle in the chest strap which is ideal for games in the park as well as ensuring the bag is correctly worn

Protective ergonomic design

  • The EVA foam shell allows for even weight distribution and maximum support for young, growing spines. The shell also benefits from of a foam support panel on the rear to allow the YUUbag to sit securely.
  • The foam back panel allows the bag to sit securely and evenly
  • Adjustable shoulder straps ensure the bag is correctly sized and positioned just for YUU
  • Wide and padded straps help fit the YUUbag securely and comfortably providing good support for your child’s back
  • Chest fastening to ensure bag is worn to aid even weight distribution

Inbuilt safety

  • Reflectivity on both the front and the back of the bag ensure enhanced nighttime visibility
  • The integrated whistle provides an extra safety feature for drawing attention

Travel friendly

  • The YUUbag is designed to fit in aeroplane cabins meaning the fun doesn’t need to stop on those long journeys*
  • The chest straps can also fasten to car seats providing on-the-go entertainment in the car
  • The ridged base means the YUUbag stands independently helping to keep everything neatly stored
  • The grab-and-go handle makes leaving the house a breeze!

Quality Guarantee

  • We make high quality, durable and reliable bags that are designed to last.
  • Every aspect of the YUU range is tested to ensure superior performance with each function undergoing rigorous lab testing pre and post manufacture. The highest standards of quality are as important to us as they are to our customers.
* airline hand luggage allowances can vary so we recommend checking with your airline before you fly


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